Two important parts of optimizing your articles for
search engines are
keyword density and placement. You want to place your
keyword where
search engine spiders can detect and recognize it as a
keyword. This is important so your article will be listed when a person searches for that
keyword.
You want to place your
keyword several times throughout your article. This will tell the
search engine spiders this is a
keyword and may be useful when a person searches for that particular
keyword.
You can over optimize your articles for a particular
keyword and is called "keyword stuffing". When you stuff a
keyword in an article a
search engine spider will detect that you are trying to trick it into placing your article high in the
search engine results for that word. The
search engine will penalize your website and your page for doing this instead of listing your article. If you are found
keyword stuffing too many times your website could be blacklisted from a particular
search engine and could affect the rankings of your other pages.
The number of times you place your
keyword in an article is called keyword density. This is usually measured as a percentage. If you want to achieve a 5%
keyword density and you write an article with 500 words, then you would have to place your
keyword in the article 25 times.
What is the correct
keyword density for
search engines? There are hundreds of guides and resources recommending one density over another and the reasons why. It will just be up to you to determine which density is better for your articles. Don't over optimize and if you are earning money from your rankings, then choose whatever
keyword density you like.
It is important to place
keywords so they are more at the beginning and end to produce an hour glass effect. If you have the correct
keyword density it is more likely you will earn money from the article as it will climb in the
search engine results and be seen by more people.
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