Wednesday, March 29, 2006
Ever find that some ads just don't quite get the pull as well as others? Maybe some flounder while others even failed miserably. And you just seem to have a little difficulty figuring out what works and what doesn't. Well, start counting. Here are some pointers on what makes good ad copy work. 1. Compelling Headline - Look around. What grabs your attention in today's newspaper or main ezine headlines? Check the New York Times and USA Today. Use buzzwords or whatever it takes. Reach out and grab your targeted industry reader. 2. Sub-Structure - Readers today have tired eyes. The Internet and email keep growing and cranking out more and more each day. So make your copy appealing. Chop up your copy by using sub-headings and bullet points. Don't make people read endlessly to find major points. 3. Contact - People want to communicate and not just toss money away. Offer a phone number with a human on the other end. Skip the automated menus and elevator music. You don't like it; your clients don't either. You are busy; so are they. Tune into THEIR needs. 4. Order Options - Buyers want choices. So give them some. Set up ordering via as many ways as possible; email links, toll-free phone and fax number, online and postal forms. One size doesn't fit all here. 5. Free-something - People want free samples, trials, bonuses or anything. 6. Price - Don't shy away from sharing price - at least a range. Don't irritate readers and make them search. How much? Make it clear. 7. More info - Offer a place for people to learn more. Make they reply email address a domain name with information, maybe a free ebook or report with photos, testimonials, etc. In other words, don't have readers reply to info@yahoo.com; have them reply to free_report@MarketingTools.com. Be creative! 8. Ad Errors - Test your ad BEFORE it goes out. Do you links work that you mention? Does the phone number work? What does the voicemail recording say on the phone? Does your email address work that you've included? Make sure to check details and look for spelling and grammar errors. 9. Legibility - Can you read it? Is there so much content that your ad is too tiny to read? Make sure to see a proof beforehand. Then print it out and look it over. 10. Font - Don't get fancy & use scripts that people can't read. Keep it simple! In summary, before you head to the press with your next ad copy, count and see how many good points you've covered. Put your copy to work and make it a return on your investment, not a write off. About The Author:-------------------------------------------------- Nial Robbins has a successful Internet business. He has written several articles to help the new online marketers get started. Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.com/pips.htmlEVERYONE wins NO ONE gets left behind! Join our team TODAY ! http://www.free-homebusiness.com-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
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Friday, March 24, 2006
Who couldn't use some great ad copy tips once in awhile?! Here are secrets shared by ad pros to use in your promotions online and off. 1. DIGITAL IMAGES - Add images with your ad copy. Rule of thumb here is NOT "the more the merrier." So choose one or two of your best images. Don't have a camera or not great with it yet? Don't worry. Surf the Internet or check software packages for images that grant you permission for use. Simply type "free images to use" into your favorite search engine. Or check places like Amazon.com or Ebay.com for affordable image packages that fit your industry needs. 2. PRICE - List your price and don't irritate people by playing games and hiding it or leaving it out. People are bombarded with sales commercials, postal mail, email, radio and television ads, etc. They don't and won't waste time on hunting for your price. Plus whenever you offer rewards or free bonus items in your ad copy, make sure to include the dollar value beside each so that people know they're getting a god deal and your package holds more value overall. 3. TESTIMONIALS - Continually gather testimonials of all lengths from your clients and sprinkle them throughout your ad copy. Group some inside a yellow or blue (or other color that coordinates with your marketing piece) box. List some in individual boxes along with a photo of the person sharing comments and his or her company name to add credibility. No need to be book-length comments, either. "Those 1-liners stand out and pull readers!" 4. HAND WRITTEN NOTE - Include a hand written notation or actual letter with your ad copy. Write the note on the edge of the ad so that it stands out, or write it on a small different colored sheet of paper. For online use, scan it and publish it on the web page or visit your favorite search engine and find a third party solution under "website handwritten notes" for companies like 3M Worldwide at www.3m.com . The addition of a personal touch can always help increase sales. Note: If your handwriting is difficult to decipher, maybe ask a friend or colleague to re-write your copy first before it going to press. When you're finished, with your ad copy, go back and check for areas of improvement. Even tiny changes can make hug differences in response rates. So go take a peek! About The Author:-------------------------------------------------- Nial Robbins has a successful Internet business. He has written
several articles to help the new online marketers get started. Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comEVERYONE wins NO ONE gets left behind! Join our team TODAY ! http://www.free-homebusiness.com-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
What percentage of prospects come your way as a result of your ad copy? What percentage of sales do you close because of your ads? Well, increase both percentages with some of our tips, tailored to your own ad campaigns. 1. ERRORS: It's tough to have 100 percent perfect ad copy. Nearly impossible! So tell your readers that whoever spots five errors in your ad copy due to grammar issues or misspelled words, wins a reward. This way your readers will not only be reading your copy longer, increasing the likelihood of purchasing awhile they're at it, you'll get editing done at no charge for your revised printing or online publication. 2. YES: Lead your readers to the conclusion you want; that is to say, "Yes" to your offer, by asking them several yes and no questions in your ad copy that have affirmative answers. Have the questions be based on the main offer and focus on what will happen if they do not buy. But don't set a negative tone by having them reply "No." Or by the time they're through reading, they might say, "No" to you! 3. CHARITY: Tie in a percentage of your sales with one of your favorite charities. And make mention of this in your ad copy. This is a win-win strategy because your company gives back to society plus your clients read about it; it improves your image in their eyes and shares your concerns. And they give, too. Everyone helps each other. 4. GUARANTEE: Include a good, solid guarantee in your offer. For examples, look at the last thing you purchased and check out the guarantee. In a nutshell, make it a lifetime offer and / or give them back MORE than they gave you. 5. PS: Since most people look for this feature, add it! Say something in your P.S. - like give them a Bonus offer if they reply by a certain deadline. Or focus on your best reason why the reader should buy - and NOW. 6. CONTACT: Do include complete contact information - that works! Test any email addresses and telephone numbers before going to press So next time you need to ace your ad copy, go back over what you wrote and tweak it here and there for improvements. Better yet, have a contest and invite your readers to do it for you! How's that for a win-win solution?! About The Author:-------------------------------------------------- Nial Robbins has a successful Internet business. He has written several articles to help the new online marketers get started. Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.com/pips.htmlEVERYONE wins NO ONE gets left behind! Join our team TODAY ! http://www.free-homebusiness.com-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
Wednesday, March 08, 2006
Affiliate marketing's been a staple of the internet marketing scene for many years now. It's highly touted as a money maker for newbies and experienced marketers alike. But does it really pay to be an affiliate marketer? Let's take a look to learn more... Basically affiliate marketing's an agreement between a web site owner and a merchant. The web site owner's actually an advertiser for the merchant or product creator. The agreement is a contract between the two parties that stipulates that the site owner can use various methods including the space on his site to promote the merchants goods. The merchant meanwhile agrees to pay a percentage of each sale generated through the affiliates personalized link. This benefits both sides because the product creator spends nothing to advertise their goods and the affiliate pays nothing to research and develop new products. This creates a win-win situation. The product creator wins by saving money on advertising, which is one of the most costly aspects of doing business, by passing this cost on to affiliates. Basically it's a pay-per-performance deal because the merchant doesn't accrue any costs until the sale's made and the merchant pays the specified commission. The affiliate marketer wins by being able to sell an already developed product, thus saving the time and money on the front end by not having to deal with R&D and product creation. The product is already developed and proven by the merchant, and all you have to do as an affiliate is find as many prospects as you can that will bring in the profit for both the merchant and yourself. Another benefit to the affiliate is that most programs are free to join and have pre-made sales material so your marketing experience doesn't have to be that of an expert. Probably the biggest benefit to being an affiliate marketer on the internet's the internet itself. Because of the global reach of the internet it's very easy to reach tens of thousands of prospects for almost any type of product line. It's also very easy to intensify your efforts as an affiliate marketer to exploit new and productive strategies such as viral marketing, ebooks, special reports and autoresponders. Lastly, as an affiliate marketer you get to pick and choose between many different products to promote. You're not married to a specific product or even a specific product type. Your risks are minimal because there are no long term binding contracts so if one product doesn't bring in a profit you can quickly and easily replace it with another. All in all affiliate marketing's still an excellent way to earn income from the internet. Perform your due diligence, find a hungry market, find a good product and go for it! About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comEVERYONE wins NO ONE gets left behind! Join our team TODAY ! http://www.free-homebusiness.com-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
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Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
So, you've decided to start a home based business. Congratulations! and welcome to the fast-paced world of entrepreneurship. While there is a lot to learn, your effort will be worth it. The thrill of growing your business, the freedom and flexibility to set your own hours, and the possibilities of ever-increasing financial rewards are all wonderful reasons to start your home based business. Now that you've decided to start your business, you might be wondering "How can I get it off to the strongest possible start?" These seven tips will help: 1) Set up a separate working space in your home. It doesn't matter if this is a small bedroom, one part of the garage, or a corner of the living room. The important thing is to have some space that you can designate as your working area. This will give you the space and room you need to craft your dream. 2) Stock your working space with materials. This sounds basic, perhaps, but one underlying element of success is that you have easy access to the tools, materials, and other resources you need. Gathering everything close by also keeps you from wasting time searching for it, so this step can be considered a time management strategy, too. 3) Speaking of time management, your third step is to define the parameters of your business. What days and hours will you work? When will you market? When will you provide services or products to clients? How will you keep all of this straight? 4) Balance action with planning. One of the most common pitfalls to successful entrepreneurship is getting too caught up in action without enough planning. Stated another way, this means that you confuse "being busy" with "working on important projects." The best approach is to plan your next couple of goals and then work backwards to create step by step action plans to reach them. Once you have the plan, then it's time to take the action. 5) Network like crazy. One of the fastest ways to grow any business is to make connections with other people. Be sure to share your passion and enthusiasm with others at every opportunity. Let people know who you are and what you offer. Remember, people can't buy if they don't know you're selling. 6) Present a professional image. If you want to be treated professionally, present a professional image. Set up a separate bank account for your business. Install a separate phone and fax line. Create professional marketing materials. Be courteous and pleasant in all your customer facing interactions. Basically, be someone people want to do business with. 7) Automate your business as much as possible. Granted, you are just one person (right now) and might have a lot of extra time to take care of all the details. This might work for now, but won't work into the future as you get busier and busier. It's best to set up automatic systems and processes right from the start to free up your time to concentrate on the most profitable activities. These seven tips will get your home business started (and growing) in the right direction. About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comEVERYONE wins NO ONE gets left behind! Join our team TODAY ! http://www.free-homebusiness.com-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
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