Friday, January 20, 2006
You have seen the ads: "Join now and you will make over $5,000 per month with virtually no work" or "We will build your down line for you". Or have you heard this one: "Six figure network marketing expert will teach you how to earn a six figure income in XYZ Company." Each of these ads is promoting a business opportunity. The opportunity is the main theme of the ad. The product, if mentioned at all, is a secondary concern. Ads that stress products are completely different. They tell you of the benefits of a product or service, stressing how using the product or service can change your life. Often the opportunity is not even mentioned in the ad. What do you do when you tell someone about your networking business? Do you tell them how much you are making, or perhaps how much the golden diamond above you is making, or do you tell them about the products and what they have done for you? Which of these two ways you use to approach prospects will make a tremendous difference in the future results of your networking business. Those who use the opportunity approach can build a large organization fairly fast. Leading with the product or service may take longer. However, the strength of the organization will be much stronger by leading with the product. A tree that grows very fast has soft wood. It is easy to damage or destroy. A tree that grows slowly has a hard wood. It is much harder to damage or destroy a hard wood tree. Also, the slow growing hard wood tree will generally live much longer than the fast growing soft wood tree. Do you want your network organization to be like the hard wood or the soft wood tree? When you lead with your product or service, your prospect will join based on your personal testimonial. If they use the product and like it, you then have a strong member in your organization. They are using the product and will likely continue to use it for a long time. Some of them will also participate in the opportunity, and some will be satisfied just using the products. Either way, they should be a fairly solid member of your organization. And they will probably follow your example and also lead with the product. When someone joins your program based on the opportunity, they immediately have an expectation of what they will make. Usually that expectation is unreasonably high. They will also lead with the opportunity and recruit opportunity seekers. Most of those that join based on the opportunity, will become frustrated after a few months because they are not making all of the money that they expected. Then they will hear of a new opportunity and will jump ship. Each time this happens your organization unravels some. Every time someone quits, others wonder why and some of them may also decide to quit. You keep getting holes in your organization, which results in an unstable organization, and its gradual collapse. Eventually you will also get frustrated and quit. In the meantime, the person that is leading with the product will slowly be building a strong organization. About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comHave you heard of Joe Cooper's $97 Niche Profits Course? Well now you can get it for free!! Apply Here: http://nicheprofitscourse.com/thankyou-page/13534-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
So you got your website up and running. You hired an excellent web designer to craft a perfect home page and satellite pages that will really draw in the visitors and inspire them to buy. You have a beautiful catalog of products with detailed descriptions. You have a section dedicated to the services you provide with praises from past customers. And you have the best online shopping cart service out there so that you customers can buy from you with no hassles and next day shipping. That's great! Now where are your customers? Driving traffic to your website is a much discussed and much misunderstood venture. There are a million theories out there that claim to drive tons of new visitors to your site daily. There are services that say they will increase your traffic by an enormous percentage if you will only pay them their small fee over a period of fifty years. There are so-called experts who will place your pages on all the best search engines on the net. They claim that with this kind of blanket exposure, your traffic numbers will explode within days. But the only sure-fire way to draw productive traffic to your website is through targeted marketing. The important word to notice here is "productive." You can draw hundreds of thousands of visitors to your site every year by hosting a giveaway of some kind. Services that search the internet for freebies will have people clicking a link to your site like crazy. But these people are not there to buy anything from you ... quite the opposite. They are empty clicks. There is nothing productive about this kind of traffic. People looking for free stuff will rarely make you any kind of money. And that's what you're after, right? So target your marketing to the people who really want to buy what you have to offer. How? Start by trying these basic steps... * Hire an experienced copywriter. The copy that is on your site makes a world of difference in the sales you garner from the internet. Most important to targeted marketing are the keywords found in your title and the metatags in the website's code. An experienced copywriter will know how to determine the most effective keywords and place them strategically in your site's copy. If you cannot afford a copywriter, do some research and talk to your web designer about inserting metatags. * You can enroll in pay per click search engines. Obviously, google.com is one of these, but most of the most popular keywords are already taken. If you can think of some original phrases that people use to search for your products or services, you can post your ad next to the text that comes up when people search for that phrase. Every time someone clicks on your ad to go to your site, you pay google.com a nominal fee. * Submit articles to free ezine sites. This is especially helpful if you are a service provider. You can write, or hire someone to write, an article for you about your area of expertise. Give some free tips, offer your experience, and be accessible in the text. Then at the bottom of the article, you get a link to your website advertising your services. Every time someone publishes your article in their ezine or newsletter, they must use your web address at the bottom. These are just a few of the many ways to ensure you get "productive" traffic. Empty clicks are just that ... empty... and your wallet will stay that way, too! About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comHave you heard of Joe Cooper's $97 Niche Profits Course? Well now you can get it for free!! Apply Here: http://nicheprofitscourse.com/thankyou-page/13534-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
As a small business owner, every dollar you spend is a dollar that comes right out of your pocket and affects your profit margin, especially when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need. That old saying that it "takes money to make money" has never been truer than when it comes to promoting your business. So when it comes to spending money on advertising, how do you make sure that your advertising is working hard enough, without spending a fortune? Thanks to the Internet, you've got lots of options for finding cost-effective advertising that does what it's supposed to -- bring targeted customers who are hungry for what you're selling, right to your door. But don't forget about cost-effective offline methods as well. Here are a few ideas to help you get started: Focus your advertising dollars on your target market. The tighter your niche, the better your chances of finding the customers who are looking for exactly what you've got to sell! So rather than going wide, and trying to sell to everyone, narrow your focus, and then, if possible, narrow it some more! Figure out who your "ideal" customer is, and then create an advertising campaign for them. Once you know who you're selling to, look for media that targets that demographic. Depending on your product or service, think community and neighborhood newspapers, high school sponsor advertising, chamber of commerce directories, etc. If your ideal customers aren't defined by a specific geographic location, look at regional or specific demographic publications. Perhaps a regional paper runs an annual issue that focuses on an issue or activity that reaches your target market. Use local cable television to broadcast your ads only in certain markets. You'll get cheaper rates and a more focused demographic. Always ask for a discounted rate. (Many publications offer an "agency" discount of up to 15 percent. If you are acting as your own in-house advertising agency, you might qualify for the special rate. Some monthly magazines offer discounts for multi-ads placed over a 3, 6 or 12 month time period. Most publications have a different rate schedule for different types of advertisers -- so depending on your product or service, you could qualify. And if not, sometimes just asking for the discount will give it to you. Buy leftover space or airtime. This is advertising that the publication, radio or television station hasn't filled by their usual deadline. Of course you'll have to take the spots that are available, but again, depending on your business and the product or service you're selling, that inconvenience could still be worth the discount and the exposure you'll receive. Use classified ads. They're not just for employment offers any more. You'll find classified ads in magazines and newspapers. Before writing your ad, go to your local library, and look through the back issues of the magazine or newspaper that you're considering. Look at the ads that catch your eye, or that are repeated month after month. Those ads wouldn't be in there each month, if they weren't making the advertiser money. Use those ads as springboards for ideas when you're ready to start writing your own classifieds. Test your ads. Start out with the cheaper publications, so you can find out what's working and what's not. Play with them, and tweak them. Once you've got an ad that works, keep using it. You can run it more than once, or in more than one publication at a time. When it quits bringing in customers, or you start noticing a drop in effectiveness, then it's time to change it. Do you own a retail business? If so, check into co-op advertising funds that may be offered by your vendors. Co-op programs provide joint advertising for your and your vendor, and you'll get a portion of the cost of the ad reimbursed because the ad mentions the vendor. (Note: most Co-op programs have strict guidelines, so check with your vendors and make sure you're following the rules). Barter for goods and services. This can be especially effective with radio stations and local papers. See if you can provide your products or services in trade for the cost of advertising. (Also called "trade" or "In-kind" ads, the radio station or publication gives you the ad in exchange for products or services of equal value, and then uses those products or services as part of a promotion or contest for their listeners or readers). This can also be a great way to get additional free publicity, so if you decide to try this method, get creative and think outside the box! Reuse your ads in other advertising medium. If you've got an ad that's especially effective, or looks great, reuse it in a circular, brochure, handout, flyer or direct mail piece. Use the graphics on your Webpages. Finding a healthy mix between online and offline advertising, looking for ways to extend your reach and your advertising dollar, and cutting costs creatively will help you ensure that your advertising is working hard for your success. About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at http://www.NDR-HomeBiz.comHave you heard of Joe Cooper's $97 Niche Profits Course? Well now you can get it for free!! Apply Here: http://nicheprofitscourse.com/thankyou-page/13534-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
There are many things to consider when writing an article. One of the main ones is the choice of topic. Choosing a topic you are passionate about is important for several reasons. - Your writing will not only flow more easily, but your enthusiasm will show through and affect the reader in a positive way. - Editors like enthusiasm in writing. - You will know much about your topic, thus saving a lot of time in research. - Your writing task will be a joy to do. You might feel that writing in the area of your interest is too limiting, but it is possible to branch out into areas that are similar. For instance, if your area of expertise is in chemistry, then writing about health should not be too much of a learning curve. It will also give you a wider scope for selling your articles. Many magazines have a health section. Health topics can be widened to include such topics as sporting injuries and how to treat them, or nutrition. Nutrition can focus on various age groups. See how the ripples widen? In no time you'll be able to submit articles to many different magazines or websites and you'll still be writing with passion and enthusiasm. Choosing your own topic is easier if you decide to write freelance. You can submit to magazines specializing in that topic, but what happens if you are asked to write about a topic you hate, or know little about? If you are a skilled researcher and writer you will bring all your skills to bear on doing the job correctly. Otherwise, consider refusing. If, for example, you are asked to write about finance and investments and you are not even familiar with the terms used, then unless you are a quick learner and love research, your reputation might suffer. Publishing articles on the Internet is even riskier to your reputation, since there is not always an editor to scrutinize the details and say yea or nay. You must not only get your facts right, but offer good solid meat in your article. An article that includes the basic information that everyone but the man from Mars knows, will make you a laughing stock in the article world. For example, everyone knows that Fido needs to be fed, watered and exercised properly to be a happy doggie. But does everyone know that his drooping ears need to be inspected carefully for ticks or disease? Do they know the symptoms of a certain disease that particular breed is prone to and what to do about it? Have they heard about that old remedy that will save them a bomb at the vet? If you can provide information such as this in your article, you will soon have a happy readership. About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comHave you heard of Joe Cooper's $97 Niche Profits Course? Well now you can get it for free!! Apply Here: http://nicheprofitscourse.com/thankyou-page/13534-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
Basically, an article is a body of text that imparts information. Whether this is done in a scientific language, with an informal voice or in a more serious manner, is usually decided by the subject and type of article, and to whom it is aimed. A scientific or medical article aimed at professionals will use the first example, i.e. scientific language. The same article aimed at the general population must be written in layman's language that everyone can understand. An article written on a serious subject should have a similar tone of writing, while something aimed at teens or young adults about entertainment, clothing or sport eg, will take on a bright and more breezy note. To get a human face on the issue being discussed in an article, many editors require two anecdotal pieces to be included. These will come from interviews with people who have first hand experience of the topic. In an article about home-schooling for instance, you can interview people whose children are home schooled. If you don't know of anyone, support organizations can help by supplying names and phone numbers. They are willing to do this because your article will help to spread the word about their work. An article usually has five sections: - Headline - Yes, this is important, as it will inform the reader what the article is about. If it is catchy, or has a hook of some kind, so much the better. The reader will be curious to find out what it is all about and read on. Look through a paper or magazine and note some of the headlines. - Introduction - One paragraph is usually enough for the introduction. It should build on the headline and explain the content of the article without giving it all away. - Main body - This will contain all information that is required about the topic along with anecdotes if any. - Conclusion - The conclusion need only be one or two paragraphs to sum up and round off the information presented. In the case of how-to articles, it should give the reader a pat on the back for all the hard work that has been done and point out the benefits. Eg, "Now you have the most unique gizmo on the block and your friends will be envious." - Bibliography - This is not always necessary. Some editors like to see a list of your information sources, but don't necessarily publish them. A longer article that contains specific important information on say, health issues or scientific topics may require a bibliography. The how-to article is a little different than other types of articles. It should be written in imperative voice, eg, "Grasp the leaf and pull down." Not, "You should grasp the leaf and pull down." Warning on safety, if necessary, should be presented early in the body of the text and unusual terms and names explained clearly. Let the reader know what the project entails in the introduction - they might not want to paint 200 copies of that flower after all. A list of tools and materials will be required, but it is a good idea to leave writing this list until the last, even though it should appear at the beginning. This is so no mistake can be made in the type of tools and materials used. In general, the how-to article will be written in steps. It is important that these appear in the proper order of doing, so the reader will not be confused. Do a quick summary of what the project should look like at various stages so the reader will know whether the job is going right. Visualize each step carefully as you write. The how-to article is one of the easiest types of articles to write. If sketches are required and you cannot supply them, just do a rough job to give the general idea. Magazines usually have their own artists who will work from what you supply. Articles about VIP's have been done to "death", so try and find an unusual angle to slant the information from. One writer who had tried to interview a celebrity, but failed due to the man's "sniffles", still wrote the article, but based it on his failure. Another wrote about a golfing personality and interspersed the article with golfing jokes. Editors and readers alike love a touch of humor. One of the easiest articles to write is the "10 tips to a great (whatever)" type. The ten tips form the body of course, while the introduction explains why you need this information. The brief summary recaps the information and gives a call to action, eg, "Now you know the best way to catch that fish, go out there and do it." You should always keep the 'writer's voice' out of your articles. People want to know what's in it for them, not why you thought you should write it, or how you got the idea for it. And if you are writing about a topic that is so unusual that few people know about it, try to use an analogy that is familiar to them. In general, you don't need hooks or gimmicks to start an article, simply find the point where the useful information starts and go from there. About The Author:-------------------------------------------------- Nial Robbins owns the work at home directory website located at: http://www.NDR-HomeBiz.comCome by and visit us today! Also, be sure to check out our "top pick" work at home opportunity at: http://www.NDR-HomeBiz.comHave you heard of Joe Cooper's $97 Niche Profits Course? Well now you can get it for free!! Apply Here: http://nicheprofitscourse.com/thankyou-page/13534-------------------------------------------------- NOTE: You have full permission to reprint this article within your website or newsletter as long as you leave the article fully intact and include the "About The Author" resource box. Thanks! :-)
Dotcomology - The Science of Making Money Online
Click Here To Follow 3 Easy Steps And I Will
Personally Build A
Money Making Website For You That's 100% Ready To Take Orders And Pull In
Massive Residual Profits...
Newbie Training Videos - 47 High Impact Internet Marketing "How To" Videos
 |
